The challenge
Carringtons Wines — an established independent wine and beer merchant in Manchester — needed to expand beyond their physical store without creating a stock management nightmare. The brief required a premium WooCommerce ecommerce website that reflected their specialist credentials, handled a complex product catalogue, and stayed synchronised with their in-store Lightspeed Retail POS system in real time.
The strategy
- Web design & UI/UX: Bespoke WordPress layouts showcasing fine wines, craft beer, and specialist categories with editorial photography and clear product hierarchy.
- WooCommerce development: Full ecommerce build — product catalogues, basket, checkout, and customer accounts on a custom WordPress theme.
- Lightspeed POS integration: Custom synchronisation so stock added or updated in the Manchester store automatically reflects online, preventing overselling.
- Mobile-first UX: Responsive design optimised for customers browsing and purchasing on mobile devices.
The results
- A live ecommerce platform at carringtonswines.co.uk extending Carringtons’ reach beyond Greater Manchester.
- Unified inventory between physical retail and online sales channels.
- A WordPress CMS the team can manage alongside their existing Lightspeed workflow.
