TomTom Sweatshop challenge promotional campaign

Designbooth designed and produced this promotional campaign for the TomTom Runner 3 GPS Watch for use in Sweatshop sports shops. The concept allowed Sweatshop Running Community (SRC) members to complete their run challenges and receive either discounts or a free TomTom Runner 3 GPS Watch. We produced point of sale material including swing tags for running shoes, posters, flyers and in-store totems.