Psychology is a complex field; our job was to simplify this into an organised, approachable service. The new Psychology Chartered logo is a representation of many simple and complex fields overlapping, yet being housed within one simple element: the triangle. The various colours used also express the various services being offered.
The printed material was produced by using different coloured papers so that the the brand could be expressed without being intrusive.
Illustrations were used on the website to make the site appear more distinguishable and approachable. However, a professional look was maintained by remaining consistent to the brand colours and by using the chosen corporate typeface, Source Sans. The site is built around a visual and information hierarchy which allows the user to find the most appropriate information when they visit each page.