The challenge
Mövenpick Hotels required consistent movenpick hotels marketing material for properties in Dubai and across the Middle East — produced to official brand guidelines with multilingual typesetting including Arabic, Chinese, and Russian.
The strategy
- Print design: Brochures, factsheets, flyers, and magazine advertising to brand specifications.
- Brand guidelines: Designbooth authored guidelines for the Circle M loyalty programme — covering benefits, discounts, and application across participating hotels.
- Multilingual production: Complex typesetting for Arabic, Chinese, and Russian markets.
The results
- Ongoing corporate material production for Mövenpick’s Dubai operations.
- Circle M membership brand guidelines deployed across the Middle East and beyond.
- Cohesive print and digital collateral supporting hospitality marketing campaigns.
