A fusion of individual parts

Decoco is a new company providing current and creative marketing support for clients of all sizes. Designbooth were asked to develop a fresh and bold identity and website for this start-up company.


decoco logo

Firstly, we had to come up with a name for the new marketing company, which had to describe joining or fusion, after much deliberation we settled on the name ‘decoco’—the latin word for ‘fuse’.

The solution to the corporate identity was to use a bold typeface in bright orange and white. The special business cards are produced with white embossed texture and orange contrasting duplex card stock from G. F. Smith. These were then foil blocked with the Decoco orange logo on one side and white details on the back.

Next we designed and produced the fully responsive website which works beautifully on smartphones and tablets. The content management system means the client has the ability to post regular marketing news. The site follows the clean and simple design with a bold colour palette reflecting Decoco’s fresh and different approach to multi-service marketing and communication. Finally we designed and produced some great branded email signatures!