BWML

British Waterways Marinas Limited

Developing and managing a national brand

BWML, a wholly owned subsidiary of the Canal & River Trust, was established in January 2004. Designbooth provide solutions for all of BWML’s design requirements as well as managing their websites and online presence; often working closely with BWML to produce printed adverts with consistent campaigns across various websites and social media.

Categories

We provide solutions for all of BWML’s design requirements as well as managing their websites and online presence; often working closely with BWML to produce printed adverts with consistent campaigns across various websites and social media.

Website

We were asked by BWML to undertake a total overhaul of their original website with increased functionality and usability with a more community focus. The site has multiple functions; from listing boats for sale, to customer relations, a mini social network and information about BWML’s 18 marinas across the UK.

BWML sawley marina

18 marina sub-sites

BWML currently operate 18 marinas across the country providing over 2500 berths for all types of craft, including coastal berths at Hull and Glasson Basin Marina. Our brief was to create a website with that could feature the twenty Marinas in their own sub-sites containing information, moorings and news

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Brokerage

This poplar section of the BWML site for listing and viewing boats for sale, was totally rebuilt from the ground up in an attempt to make this the go-to ‘Autotrader’ for boats. To make the interface more user-friendly we added multiple search criteria with sliders that can be set by the viewer to refine their display of available boats.

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