The challenge
An agricultural technology company approached Designbooth needing more than a visual refresh — they required a new name, domain, and corporate identity that communicated their mission: a future where agriculture and environmental wellbeing flourish together. The brand had to work across digital platforms, investor materials, and field-facing communications.
The strategy
- Naming & brand strategy: Developed the name Agrimagined — capturing innovation rooted in sustainable agriculture.
- Logo & visual identity: Mark, colour system, typography, and graphic language reflecting growth, technology, and environmental stewardship.
- Brand guidelines: Documented standards for consistent application across print and digital touchpoints.
- Domain & digital presence: Domain acquisition and identity rollout ready for web and marketing launch.
The results
- A distinctive brand name and identity cultivated from seed to market-ready.
- Comprehensive guidelines enabling consistent brand application.
- A foundation for Agrimagined’s digital and investor communications.
