TomTom — Sales scoreboard web app

TomTom

Sales scoreboard web app

Designbooth developed a mobile-first sales scoreboard web app for TomTom UK — a league-table platform tracking Rider motorcycle sat nav sales performance across UK retail branches.

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The challenge

TomTom UK needed a web app scoreboard to motivate motorcycle retailers selling the TomTom Rider sat nav — displaying branch-level sales performance, weekly movement, and point-of-sale activity in a format dealers would actually use on the shop floor.

The strategy

  • UI/UX design: Mobile-centric layouts optimised for quick scanning — most users view the scoreboard on phones.
  • Web application development: Backend-calculated league tables with automatic weekly scoring — no manual ranking required.
  • Brand alignment: Colours, typography, and imagery matched to TomTom’s updated corporate identity.
  • Engagement features: Weekly product spotlights, POS image uploads, and a contact form for retailer participation.

The results

  • A live scoreboard showing percentage-of-target sales with week-on-week movement indicators.
  • Responsive design scaling from mobile to desktop without unnecessary width.
  • Automated backend scoring reducing admin overhead for TomTom’s sales team.
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