A premier production label
Potato TV sits among the most influential production labels in British television — a creative powerhouse within the ITV Studios Group responsible for some of the country’s most watched primetime entertainment. Our brief was to give that reputation a digital home worthy of the work itself: confident, playful, and unmistakably on-brand.
The platform needed to carry the weight of a genuine catalogue — not a static credentials page, but a living showcase for formats that define modern British TV. That included flagship titles such as The Chase, Ninja Warrior UK, Beat The Chasers, and CelebAbility — each presented with the clarity and polish broadcast partners, talent, and audiences expect from a top-tier label.
An active content hub — built and managed by Designbooth
We did not deliver a basic marketing site. Designbooth created and maintained an active, content-rich hub designed to keep pace with a fast-moving production business.
- High-value video asset optimisation: Showreels and programme content presented with performance and quality appropriate to a premium broadcast brand.
- News archive: A structured editorial layer celebrating Potato TV’s legacy — keeping the label’s story visible, searchable, and continually refreshed.
- Custom interactive Potato Quiz: A bespoke engagement feature that reflected the brand’s personality and gave visitors a reason to return.
- Newsletter system: Integrated subscription and delivery supporting hundreds of active subscribers — a direct channel between the label and its audience.
- WordPress CMS: A robust, flexible backend so in-house teams could publish confidently without compromising design integrity.
Premium brand assets — the animated logo
Alongside the website, Designbooth produced a gorgeous, premium animated version of the Potato TV logo — a high-resolution motion asset crafted to the same standard as the on-screen product.
Our digital asset management was so thorough that when the client’s internal teams lost track of their own master files, we were able to deliver the full animated assets seamlessly — preserving brand continuity across platforms and proving the value of working with a studio that treats brand stewardship as seriously as design.
Preserving a decade of digital equity
When ITV Studios evolved the label into Bright Entertainment in 2026, the story did not end — it transitioned. Designbooth meticulously transformed the site into a permanent, high-performance promotional archive, hosted at potatotv.designbooth.com, ensuring a decade of digital equity and SEO value was not lost.
The archive preserves Potato TV’s incredible creative legacy for industry reference, partner visibility, and long-term search presence — a considered conclusion to a long-running partnership, and proof that premium web design is as much about what happens next as what launches on day one.
