Cade Group

Cade Group

New identity raises the roof

Cade roofing and scaffolding has expanded to become one or the largest roofing companies in the South of England and Designbooth were asked to provide a new corporate identity to support this growth and development. This new identity was rolled out across, print and stationery, staff uniforms, vehicle signage, a new website that we also designed and built.


The new Cade Group identity has been rolled out across print & stationary, staff uniforms, vehicle signage and a new website that we also designed and built.

It was decided that the name of the company should be changed to Cade Group to provide an overall brand to cover all aspects of roofing and scaffolding work.


Fira Sans

The new identity had to be rolled out across a multitude of channels. The chosen corporate typeface is Fira Sans and is used offline and online. The logo has an adapted ‘d’ on cade.

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