The existing corporate colour scheme was refined and simplified with greater emphasis put on displaying the amazing products and ranges. By using a lighter background on pages and larger product imagery, we have increased legibility and encouraged exploration and browsing.
The website’s new user interface takes inspiration from some of the mystical film licenses featured. We have used typographic features and ornaments to decorate sections and titles throughout to evoke a magical store environment.
Custom fulfilment integration
The Noble Collection also required a link between the website and their fulfilment partner—to achieve this we built a custom integration between WooCommerce and their warehouse fulfilment software. This bespoke website integration sends each order with customer details to be picked and updates the orders accordingly with tracking information once this has been completed. The website also feeds from live inventory information so that stock is never incorrect. An important stage in the development process was organising the data given so that a smooth import and transition was possible.
