Racefit

Racefit™

An online fitness test for beauty brands

The RaceFit™ is a unique questionnaire which allows you to quickly review 7 building blocks crucial to beauty brand success. Designbooth were asked to develop the RaceFit™ platform and the accompanying website.

Categories

The RaceFit™ by The Red Tree is a unique questionnaire which allows you to quickly review the 7 building blocks crucial to brand success: Brand, Business Planning, Product Development and Packaging, Manufacturing and Logistics, Marketing and Communications, Retail Strategy and Post Launch Strategy. Each section makes a series of statements and you must evaluate how strongly you agree or disagree with, from strongly agree to strongly disagree.

Racefit website screenshot Racefit website screenshot

The platform uses an advanced algorithm to calculate an overall score and a score for each section. The report is auto-generated as a PDF which allows you to view results as a summary on the website or as a more detailed download.

Racefit Report