Racefit™

An online fitness test for beauty brands

The RaceFit™ is a unique questionnaire which allows you to quickly review 7 building blocks crucial to beauty brand success. Designbooth were asked to develop the RaceFit™ platform and the accompanying website.

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Racefit™ — questionnaire-screenshot

The RaceFit™ by The Red Tree is a unique questionnaire which allows you to quickly review the 7 building blocks crucial to brand success: Brand, Business Planning, Product Development and Packaging, Manufacturing and Logistics, Marketing and Communications, Retail Strategy and Post Launch Strategy. Each section makes a series of statements and you must evaluate how strongly you agree or disagree with, from strongly agree to strongly disagree.

Racefit website screenshot Racefit™ — racefit mobile Racefit website screenshot

The platform uses an advanced algorithm to calculate an overall score and a score for each section. The report is auto-generated as a PDF which allows you to view results as a summary on the website or as a more detailed download.

Racefit Report