Tufnell Park Primary School — New school identity and website

Tufnell Park Primary School

New school identity and website

Designbooth delivered a school branding and WordPress website project for Tufnell Park Primary School in London — a new logo, identity system, and CMS-driven site to coincide with their new building and expansion.

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The challenge

Tufnell Park Primary School needed a school branding website that matched a major new building project — a refreshed identity, easier navigation, and full migration of existing content to a modern WordPress platform.

The strategy

  • Brand identity: New logo, mascot, colour system, and stationery applied across uniform, signage, and print.
  • Web design & UX: Simplified information architecture retaining all legacy content in a clearer structure.
  • WordPress development: CMS the school office can manage without technical support.

The results

  • A cohesive identity rolled out across digital, uniform, and environmental graphics.
  • A responsive website supporting parents, staff, and prospective families.
  • Brand assets designed for long-term use as the school continues to grow.
Tufnell Park Primary School — Tufnell Park Primary school logo Tufnell Park Primary School — Tufnell Park CMYK Master - with Frog Tufnell Park Primary School — image Tufnell Park Primary School — Tufnell Park Primary Sweatshirt

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Tufnell Park Primary School — IMG 6119 Tufnell Park Primary School — IMG 6125 Tufnell Park Primary School — IMG 6124

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