Kamon Brazilian Jiu‑Jitsu

Kamon Brazilian Jiu‑Jitsu

Ahead of the martial arts’ curve

10 years on from the initial site and branding, designbooth retuned to produce a new identity for the martial arts group, bringing the school up-to-date with a modern, friendlier, more welcoming style. Modern CSS techniques were used during the website design process to achieve the curvature of images and shapes that reflect the new identity.



Just launched online payment for classes

Martial arts online class payment

Pay with apple pay

checkout with apple pay

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Identity development

The new logo had to work along side the sister school Kamon Wing Chun. The symbol resembles a ‘K’ but also a Jiu-Jitsu belt. The final version was more curved to show the flowing emphasis adopted at the school.