Kamon Brazilian Jiu‑Jitsu

Kamon Brazilian Jiu‑Jitsu

Ahead of the martial arts’ curve

10 years on from the initial site and branding, designbooth retuned to produce a new identity for the martial arts group, bringing the school up-to-date with a modern, friendlier, more welcoming style. Modern CSS techniques were used during the website design process to achieve the curvature of images and shapes that reflect the new identity.

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Identity development

The new logo had to work along side the sister school Kamon Wing Chun. The symbol resembles a ‘K’ but also a Jiu-Jitsu belt. The final version was more curved to show the flowing emphasis adopted at the school.