TomTom in-store design for Halfords
TomTom required a design for their shop-in-shop departments located in larger Halfords ‘hub’ stores. The TomTom stores in Halfords had to be inviting and appealing but also explain clearly all about TomTom products and services. The TomTom store displays showed TomTom unique features such as mapShare and also included display screen with video explaining services such as HD Traffic.
Designbooth’s solution is a very clean, crisp design look and feel with back-lit panels that show TomTom’s unique features with display screens showing animations of the TomTom device range. Using a white background, clear typography and icons, the result is an ‘oasis’ of calm and unruffled display in the middle of busy Halfords stores which encourage customers to make informed purchasing choices.
