TomTom Argos Catalogue brandshop pages history

Posted on 21st January 2013

With the launch of the new Argos Catalogue on Saturday, we thought it was a good time to look back at the TomTom brandshop pages we have designed over the years.

With Catalogue 66 back in 2006, we were using the original TomTom logo and the TomTom green but notice how we didn’t even have photographs to use for the early TomTom Accessories, amazingly Argos let us use illustrations for these.

For Catalogue 67 we continued with the green maze style but had now received photos for the accessories.

The corporate style changed slightly as each individual TomTom device used a colour coded background and a new TomTom logo was introduced on Catalogue 68.

With Catalogue 69 we were given the first double page spread argos brandshop to play with.

The TomTom IQ Routes feature get its first mention in Catalogue 70.

The TomTom Live Services features get their first mention in Catalogue 71 with the release of the GO LIVE products.

The double spread on Catalogue 72 started to get a little bit busy with the introduction of the Reduce stress, Save time and money and enhance safety mini icons!

Catalogue 73 had the first introduction of the 4 layers of TomTom maps.

In Catalogue 74, we introduced the Birmingham to London illustrated Live services map, which showed how the TomTom live devices can guide you and enhance your journey by by-passing traffic jams and speed cameras while search google.

The brand shop in Catalogue 75 introduced the new VIA and GO LIVE 1000 products.

BREAK FREE from traffic was the key message  in Catalogue 76 with a larger range of Live devices.

Catalogue 77 Split each page differentiating between connected and non-connected devices.

The new corporate was introduced in catalogue 78 using the new journey line graphic style.

Here is the new brand shop from the new catalogue 79 released Saturday 19th January 2013.