New corporate identity and website launched for new start-up; Museum Shops
Museum Shops: brand identity and WordPress ecommerce
Designbooth created the Museum Shops branding, visual identity, and website for Museum Shops — an online marketplace dedicated to supporting museums and contributing to the upkeep of historic buildings across Britain.
The challenge
Museum Shops needed a credible brand and ecommerce platform that could serve as a “virtual high street” for cultural institutions — competing in online retail while reflecting the trust and heritage of the museum sector.
The strategy
- Brand identity: Logo, colour palette, typography, and brand guidelines for a distinctive yet trustworthy presence.
- Web design & UX: Clear navigation, product presentation, and mobile-first layouts for museum retail partners.
- WordPress development: A scalable CMS foundation for marketplace growth and content management.
The results
- A cohesive corporate identity applied across web and marketing touchpoints.
- A live ecommerce platform at museumshops.uk enabling museums to reach online shoppers.
- A brand positioned to help institutions of cultural importance grow in a crowded retail market.
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