Happy smile! New dentist identity and website
Lighthouse Dental Practice: rebrand and dental website design
Designbooth delivered a full rebrand and dental website design project for a clinic in Southsea, Portsmouth — formerly Gowers Dental, now Lighthouse Dental Practice.
The challenge
The practice needed a fresh, approachable identity that reflected its coastal location and felt modern to new patients searching online in Portsmouth and Hampshire.
The strategy
- Brand identity: New name, logo, and colour palette centred on a custom illustration of the Southsea lighthouse.
- Web design: Clean, reassuring layouts with clear service pages and contact pathways.
- WordPress development: A manageable CMS the practice team can update without developer dependency.
The results
- A distinctive local identity that stands apart from generic dental clinic branding.
- A live website at lighthousedental.uk supporting patient enquiries.
- Consistent brand application across digital and print touchpoints.