Rebranding encompasses customer perception, look and feel, customer care, retail and web environments and the tone of communication. Designbooth can help with changes to your brand’s logo, name, marketing strategy, and promotional themes. Rebranding should be part of an overall brand strategy for a product or service not just a change of visual identity.
Every brand, including smaller companies and non-profit organisations require refreshing to stay relevant as markets evolve. Rebranding is necessary when your company needs to update its positioning to stay current with market trends in your specific industry. You may need to shed negative images, differentiate from competitors, create a new entity as a result of a merger or acquisition or renaming and repositioning.