Pallant Bookshop are an award-winning independent art bookshop working alongside Pallant House Gallery in Chichester. They offer the best of new, remaindered and out of print books, alongside art, prints and other products.
Designbooth were asked to build an updated version of their e-commerce website with the following requirements:
To achieve these we used consistent design elements, good typography and colour-coded the three main areas of the website. An improved interface was designed which increased the size of the product images; it was important to emphasise the imagery for the products. The typeface, Franklin Gothic URW, is used consistently throughout the site for headers and body copy and is also now used for printed material. The site is fully responsive to allow people to easily purchase from all devices.
An improved search mechanism allows visitors to find what they want quicker, and we worked on a new streamlined purchasing route which allowed the customer to make an easy journey from browsing through to checkout. All of the products have searchable, valid custom fields to give the user a simple and useful breakdown of the product information. The website was migrated to WordPress (with the Woocommerce framework); this allowed the flexibility of running a large e-commerce shop whilst adding the easy-to-use interface and blogging functionality that is included with WordPress.