Designbooth were involved from the beginning in the branding of this new start-up company. Starting with a totally clean slate and designing and producing everything from scratch.
Firstly, we had to come up with a name for the new marketing company, which had to describe joining or fusion, after much deliberation we settled on the name “decoco” the latin word for “fuse”.
Next was the domain name for the new company, unfortunately to main .com and .co.uk had already gone but it seemed that the .co felt right and fitted with the name; decoco.co
The solution to the corporate identity is funky and fresh typeface in bright orange and white. The extra special business cards are produced with white embossed texture and orange contrasting duplex card stock from G F smith. These we then foil blocked with the decoco orange logo on one side and white details on the back.
Next we designed and produced the fully responsive website which works beautifully on smartphones and tablets. The Content management system means the client has the ability to post regular marketing news. The site follows the clean and simple design with a bold colour palette reflecting Decoco’s fresh and different approach to multi-service marketing and communication. Finally we designed and produced some great branded email signatures!